Alias News January 2016

the-hammer

Alias Studio opening offices in Los Angeles and London to pre-produce ‘The Hammer’

Alias Studio opening offices in Los Angeles and London to pre-produce ‘The Hammer’

Written by Alan Kaye, Alias CEO. A multi-part television drama set in Germany in the latter stages of the second world war.

Alan Kaye on this… ‘This one has an interesting development history. I gave a talk on Joseph Campbell and the need to bring myth into your storytelling always, even in marketing. The journey has to be there or its just dull. In the middle of this talk, which was about why most erotica is dull (of all things!) the story came…

After the firebombing of Dresden in February 1945 where over 30,000 died – or more, depending on who you believe – the mail still got delivered, the trams ran, parking tickets still got written. People carry on, even in the most dire circumstances.

Now, in the midst of all this carnage what price is one life? Would you bother to investigate a murder and pursue a killer with all this going on? The female detective at the center of this investigation does. It’s her job and it keeps her together while everything else is falling apart.”

Other Alias Studio creative projects

[hr]

Untitled-1Alias Studio’s ‘Meridiian’ –  a joint venture with R&S Rizing Washington

Alias Studio Sydney is creating “Greenpeace in Space” and its attracting some of the best minds in Aerospace.

Orbital Debris Problem to Triple by 2030spacer
“If we care about Global Warming, we should care about this issue. It’s about our future. Greenpeace’s ball of string ends here on earth. This is limited thinking… this problem will affect everyone in time… from the businesses like Space X, Blue Origin, Virgin Galactic and many others who aim at space, to the insurance companies who underwrite them, to someone using GPS on their phone.”

Alan Kaye – Alias Studio Sydney.spacer

Everything that human beings launch high enough into space will ultimately be at risk. As long as an object is above the last traces of Earth’s atmosphere, it will stay in orbit for thousands or even millions of years.

Eventually, whether a month or a millennium after launch, it will hit one of the millions of other objects orbiting Earth. That collision will generate new fragments, which will go whirling around the planet until they, too, are involved in collisions. Over time everything in Earth’s orbit risks being ground into celestial scrap.

The debris hazard is unique in being a product of our environmental negligence. After just forty years in space we have seriously polluted the final frontier.

According to Molly Macauley, a debris expert and a senior fellow at the nonprofit environmental organization Resources for the Future, “It’s going to take a major catastrophic debris event, probably involving loss of life, before this issue gets widespread attention.”

In 1987 the World Commission on Environment and Development defined sustainable development as meeting the needs of the present generation without compromising the ability of future generations to meet their needs.

In space we are failing the sustainability test miserably.

Read more:

http://www.aliasstudiosydney.com/orbital-debris-problem-to-triple-by-2030/ [hr]

jdAlias welcomes Jim Duffy as special consultant and RS Rizing LLC (Washington) as a client

Jim Duffy is a veteran of NASA’s Space Shuttle program. At North American Rockwell, Jim Duffy performed thermal analysis of propulsion and power systems for that company’s Space Shuttle program. He served as the project engineer for propulsion and power systems and was the vehicle project engineer for Space Shuttle Columbia.

He also worked on several other programs designed to develop new space launch vehicle systems that could replace NASA’s Space Shuttle.

Between September 2009 – September 2014 Jim Duffy was the Director of Strategic Planning for the FAA Office of Commercial Space Transportation (AST), responsible for developing the strategic vision for AST and for managing AST’s resources.

Jim has formed R&S Rizing to provide consultancy in Project Management and/or Systems Engineering to the aerospace industries especially those involving human spaceflight.

Read his full bio:

http://www.aliasstudiosydney.com/jim-duffy-bio/

R&S Rizing site – in development by Alias Studio Sydney[hr]

Capture2665Apotek Hjärtat – Blowing in The Wind

This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train. It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat’s Apolosophy products.

Read more:

www.adweek.com

Watch the video here[hr]

finalde7 Crowdfunding Tips Proven To Raise Funding

Posted by Amanda

This post on crowdfunding success tips answers the following questions for people or businesses thinking about using crowdfunding to raise funding:

“What are the common elements behind wildly successful crowdfunding campaigns?”

“Which platform is the best fit for my business or project?”

“What should I offer funders or investors?”

Read more:

http://www.forbes.com [hr]

Untitled-34The 12 Biggest Box Office Bombs In The 21st Century

Posted by Amanda

Whether you’re from the United States or the United Kingdom, movies are a common bond across the world. The cinema has been capturing hearts and minds for over a century, and with vast improvements in film technology, special effects have further captivated us.

High-tech films aren’t easy or cheap to make, and while many of them have been huge hits, others have been complete flops.

Read more:

http://myfirstclasslife.com/12-biggest-box-office-bombs-21st-century/[hr]

Untitled-3Industry Finance Leaders Talk 90-Day Window and the Future of Film

Posted by Amanda

The topic of the keynote conversation was “State of the Industry: The Future of the Big Screen.” James Moore, CEO and managing partner of Vine Alternative Investments, moderated the discussion between Christophe Lambert, CEO of EuropaCorp, and Peter Adee, founder and CEO of 88 Media.

Adee said the future of home entertainment in light of the digital revolution is bleak, and predicted that the physical parts of home entertainment will go away slowly. DVDs, he said, are already largely seen as an outdated way to consume entertainment, and yet there are still 2 billion of them produced each year. He argued that consumers’ propensity for tangible goods will keep home entertainment around long after it is considered irrelevant.

“We’re not in the glory days of Disney from the ’80s or ’90s, and we cannot assume that we’re going to make that much money in home entertainment,” Adee said. “But at the same time, people like to own things.”

Read more:

http://variety.com/2015/film/news/industry-finance-leaders-talk-90-day-window-and-the-future-of-film-1201450728/[hr]

joseph-middleton-casting-directorSXSW film: casting directors lift the secrets of their profession

Posted by John Bale

From the article:

In a South by Southwest session, top casting directors break down the costs of hiring top actors for independent films and discuss YouTube’s role in hiring …

Read more:

http://www.theguardian.com/film/2015/mar/14/[hr]

what is the future of film blogALT-SCRIPT: How Digital Filmmaking Destroyed Screenwriting

Posted by John Bale

From the article:

I want to use this article to explain how the digital revolution has single-handedly destroyed screenwriting as a profession, and what we need to do to solve the problems created by both the technology and the naivety of the people using it. SPOILER: this article does have a happy and positive ending. However, to get to that point, I really need to unpack the horrific mess independent film has got into, and the reasons why it’s happened…

Read more:

http://www.scriptmag.com[hr]

kickstarter-banner-image-superJumboKickstarter’s Impact on Film

Posted by Amanda

In Hollywood, $100 million might be the marketisingle blockbuster, but independent filmmakers are more resourceful. This $100 million helped to create more than 8,000 films, many of which have gone on to great acclaim and success.

Documentaries have had the most dollars pledged, but every category has received millions of dollars from thousands of backers. More than 3,000 short films and nearly 5,000 feature-length films have been successfully funded since 2009.

Some examples of films financed or partly financed by Kickstarter[hr]

Untitled-4The Growing List of Online Distribution Sites

Posted by Alan Kaye

This is a growing list of online retail/rental/streaming sites that pay filmmakers something for their content.

This is due for an update- expect to see a new version in the next few weeks.


http://filmfwd.com/online-distribution/
[hr]

Steven-Soderbergh-011Steven Soderbergh’s State of Cinema Talk

Posted by Alan Kaye

Here is the full transcript of director Steven Soderbergh‘s keynote at the 56th San Francisco International Film Festival delivered Saturday. At first he requested the festival ensure no still photographs, audio, or video of his talk at the Kabuki Theater.

But instead it was tweeted, blogged, recorded, and put online. Soderbergh promised in advance to “drop some grenades” and he opined about studio executives, indie filmmaking, and cinema vs movies.

Read more:

http://deadline.com/2013/04/steven-soderbergh-state-of-cinema-address-486368/[hr]

561152-b34a1462-bd92-11e4-b7ec-622016158095The Second Machine Age

Posted by Jim Duffy

“Brynjolfsson and McAfee are right: we are on the cusp of a dramatically different world brought on by technology. The Second Machine Age is the book for anyone who wants to thrive in it. I’ll encourage all of our entrepreneurs to read it, and hope their competitors don’t.” – Marc Andreessen, cofounder of Netscape and Andreessen Horowitz

Regarding what the future holds for the film (and almost any other) industry, I recommend this book… “The Second Machine Age” by Andrew McAfee.

It describes very well what changes this new computer age has brought so far and much more importantly what other kinds of changes we should expect in the future. This book would be a good read for anybody thinking about the future of film. [hr] storaro

The Art of Cinematography

Posted by Amanda

A rereading of the “seventh art” through the eyes of the most important cinematographers. The Art of Cinematography underscores the essential importance of the figure of the cinematographer in the history of world cinema. A full-blown review that stretches from 1910 to the present day, this volume is illustrated by stunning photographic images in double vision specially reworked by Oscar winner Vittorio Storaro and provides the reader with over 150 profiles of cinematographers in a whole century of cinema.

The volume is accompanied by a DVD with images in motion dedicated to the artists included in the book.

It finally arrived! Sure, it is an expensive book but worth every cent.

http://www.amazon.com/The-Art-Cinematography-Bob-Fisher/dp/8857217531[hr]

hitchcock-profileHitchcock – ‘Reputations’ BBC documentary in two parts

Posted by Alan Kaye

Both in person and now more often online, I speak with a lot of young – and not so young – aspiring filmmakers.

It’s an exciting time for cinema but I find myself actually getting bored and irritated quite often. More and more I probe to see why someone actually wants to make a film and ask – even demand – to know why do you think this idea of yours will appeal to anyone apart from your immediate family and friends all of whom seem to know nothing about the history of cinema. Or life, for that matter.

I will hear about the latest technology and the pittance they raised from their crowdfunding and nothing about what really matters.

You cannot define and create the future while ignoring the rich lessons from the past.

Hitchcock? Well, I know who I studied and admire, the list is quite long actually… Truffaut, Welles, Ford, Friedkin, Schlesinger, Antonioni and countless others. I could go on. Taste is subjective, sure, but the absence of most modern filmmakers from my list is telling.

Watch both parts here [hr]

alias-photography-5Why do bad movies get made?

Posted by Amanda

Do the people who produce/write/direct/act in bad movies know that a movie is bad from the get go? Do they see themselves as “misunderstood” by reviewers and the public? Are they hoping to make “cult” so-bad-it’s-good films?

An answer by Ken Miyamoto, produced screenwriter, former Sony Pictures script reader/story analyst and former Sony Studios liaison.

Read more:

http://www.quora.com/Why-do-bad-movies-get-made[hr]

the godfather5 Hollywood Secrets That Explain Why So Many Movies Suck

Posted by Amanda

From article:

Chances are if you’re reading this, you are already mad at Hollywood. You’ve watched helplessly as it bastardized the franchises you loved as a child, or failed to promote — or even release — a project you had been excited about for years.

You can write it all off as greed and the terrible taste of the movie-going public, but there are other factors that make Hollywood the soulless blockbuster machine that it is. Some of which you’d never suspect …

Read more:

http://www.cracked.com/article_19012[hr]

Martin Scorsese’s letter to his daughter

Posted by Amanda

scorsese“Dearest Francesca,

I’m writing this letter to you about the future. I’m looking at it through the lens of my world. Through the lens of cinema, which has been at the center of that world.

For the last few years, I’ve realized that the idea of cinema that I grew up with, that’s there in the movies I’ve been showing you since you were a child, and that was thriving when I started making pictures, is coming to a close. I’m not referring to the films that have already been made. I’m referring to the ones that are to come.

I don’t mean to be despairing. I’m not writing these words in a spirit of defeat. On the contrary, I think the future is bright.

We always knew that the movies were a business, and that the art of cinema was made possible because it aligned with business conditions. None of us who started in the 60s and 70s had any illusions on that front. We knew that we would have to work hard to protect what we loved. We also knew that we might have to go through some rough periods. And I suppose we realized, on some level, that we might face a time when every inconvenient or unpredictable element in the moviemaking process would be minimized, maybe even eliminated. The most unpredictable element of all? Cinema. And the people who make it….”

Read more:
http://www.aliasstudiosydney.com/martin-scorseses-letter-to-his-daughter/[hr]

steph34Why online video is the future of content marketing

Posted by Amanda

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

Read more:

http://www.theguardian.com/small-business-network/2014

The take-away? Any crowdfunding effort requires a killer video pitch. Seems obvious but many filmmakers fail miserably here. What makes a killer pitch? Details coming.[hr]

dfdffytrytryBest Crowdfunding Websites

Posted by Amanda

http://www.waytoblue.com/blog/from-dream-to-silver-screen-10-best-crowdfunding-sites-for-movies-by-mark-rad/

When considering crowdfunding a film, a lot of decisions need to be made when it comes to choosing the right website – do you want to give kickbacks to contributors? How visible do you want the marketing to be? Can you find an investor core on a more specified site first? All decisions which will directly impact the way your film will be viewed, and by whom.[hr] Untitled-9

Watch this before you start your crowdfunding campaign

Posted by Amanda

Produced by Film Courage, watch the video here

Need more help on crowdfunding? Film Courage recommends…
THE KICKSTARTER HANDBOOK: Real-Life Success Stories

http://amzn.to/1MoO1nT

adobeThe most comprehensive set of marketing solutions.

Marketers finally have a complete, integrated solution for all their marketing efforts. Analytics, social, media optimization, targeting, web experience management — and now cross-channel campaign management with Adobe Campaign — Adobe Marketing Cloud does it all.

http://www.adobe.com/au/solutions/digital-marketing.html[hr]

511255-6110931e-ada3-11e4-90ab-ef3fd79aaa94Artist recreates Western corporate logos as Chinese Neon Signs

AN INDEPENDENT artist has taken some of most iconic logos from Western companies and given them a unique makeover.
Mehmet Gozetlik said his exhibit Chinatown offers a Chinese translation of popular Western trademarks.
“It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with maintained visual and narrative continuity,” he said.

To achieve the result, Gozetlik removed the brand names and replaced them with Chinese characters that reflect the product they sellHe then rendered the images in neon lights in attempt to mimic signs found in a Chinatown street.

The artist said the reworked logos also offer perspective on how strange these Western logos must look to the Chinese when they are in English.

http://www.news.com.au/technology…[hr]

CaptureytrytryPlease help the Soi Dog Campaign

Ricky Gervais, Judi Dench and other prominent celebrities are lending their voices to this campaign against the horrific dog meat trade in Thailand. Now that you know about it, will you add yours?

Watch the video…

http://www.aliasstudiosydney.com/ricky-gervais-judi-dench et al..

https://savedogs.soidog.org/petition

Over 1,242,939 people had signed when this post was created.

We sincerely hope all our clients, friends and subscribers watch this video and immediately sign their petition. This obscenity must STOP![hr]

iPhone-5-hor-picture-this

Steal like an artist

An excellent talk from The Economist‘s Human Potential Summit, titled Steal Like an Artist.

Kleon makes an articulate and compelling case for combinatorial creativity and the role of remix in the idea economy.

http://www.aliasstudiosydney.com/nothing-is-original/ [hr]

PX*3105006Business schools to become the new rock and roll…

“The Beatles teach entrepreneurship better than business schools”. That was the contention of a Business Week leader last week. That might be true in the States, but here in Britain, business schools are about to become the new rock’n’roll.

http://www.telegraph.co.uk/finance/businessclub/10876059/Business-schools-to-become-the-new-rock-n-roll.html [hr]

_DSC2734Why online video is the future of content marketing

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

Read more:

http://www.theguardian.com/small-business-network/2014[hr]

Untitled-dfstrwerThe Rise of Video CV

Four out of five American employers are now receptive to viewing video resumés, according to research for careers company Vault.com – although only a fifth have actually received one!

Are you taking advantage of this opportunity?

Read more:

http://www.independent.ie/lifestyle…[hr] andy-jamieson-1920x1080-300x168

Meet Andy Jamieson

This week as part of Social Media Week meet Andy Jamieson.

Andy is co-CEO of Switched on Media and here he discusses the current world of social media strategy. His chat covers what he thinks are the best campaigns and what are the current tools of measurement.

Watch the video here…[hr]
iPhone-5-horrrr

‘Picture This’ is in development at Alias Studio Sydney

‘Picture This!’ The project, conceived by Alan Kaye of Alias has been attracting songwriters from all over the world due to its aim and the potential size of the audience.

Some of them have been responsible for some of the most popular songs of the last thirty years. A simple message was sent out by Alan:

‘No Wiggles crap. These songs must stand by themselves as well-written and performed. They must entertain the parents also. If you don’t understand the history of pop and can’t tell a story, then don’t apply!”

More to come.

2018-01-20T08:43:24+00:00 January 6th, 2016|Homepage|Comments Off on Alias News January 2016