In its latest ad, with an “if you can’t beat ‘em, join ‘em” message, Apple isn’t carving aspirational ground, it’s caving to people’s vices. What would have had more impact was if Apple made a commercial that said, “put down the iPhone this holiday season and actually look at, talk with, be with your family and friends.”
Note! We originally linked to the Youtube version posted by Forbes magazine. Curiously, the video is no longer accessible.
The official Apple version on Apple’s own Yoube channel was also removed. Guess they dont like criticism.
So, this version is probably your last opp to see the ad.
Happy New Year!