Retina Ready

Ipad_mockup (2)Is your website ‘Retina Ready’?

So what does the term ‘Retina Ready’ actually mean? It’s a phrase coined by Apple with the advent of the iPhone 4. The display size of the iPhone4 is 3.5”, at a resolution of 960x 640 pixels. At this resolution, at an optimal viewing distance, the human eye struggles to distinguish individual pixels, so the technology was branded retina display.

Just to give you an idea, on a MacBook Pro with 15” display the pixel resolution is 220 pixels per inch (PPI) as opposed to most older monitors which are 72 (PPI). Again, what does that actually mean? Without getting too technical, basically it means that Retina display devices show more pixels per square inch, resulting in sharper images. A device pixel is the smallest physical unit in a display; there are also different types of pixels, bitmap, CSS etc. On Retina devices, images with higher resolutions (more pixels per square inch) are required.

A Retina display device, displaying a website that serves Retina ready graphics (higher resolution) will display sharper images and brighter, more vivid colours. A Retina display device such as an iPad3 serving non Retina images (low resolution) will result in poor quality images and a less than optimal user experience. The ultimate aim of Retina display is to improve the user experience and make screen quality almost on a par with print quality.

So what happens if you have a website that is not Retina Ready? Don’t worry, your website designer can help you upgrade your graphics and content images. There are many techniques and tools available to do this (depending on your site structure, image types and browser options). Your website designer will choose the best options for your website.

If you are currently considering purchasing a new website then make sure that retina ready is in bold on your requirements list.

 

Alias Creative Projects

The ‘Prince of Darkness’ – Gordon Willis 1931 -2014

March 25th, 2016|Comments Off on The ‘Prince of Darkness’ – Gordon Willis 1931 -2014

  'The Prince of Darkness' a non-linear documentary about the work of Gordon Willis is being developed by Alias Studio. Gordon Willis was an American cinematographer best known for his work on Francis Ford Coppola's [...]

Picture This!

March 12th, 2016|Comments Off on Picture This!

“The knowledge of photography is just as important as that of the alphabet. The illiterate of the future will be ignorant of pen and camera alike” Maholy-Nagy (Bauhaus master, 1935) It's 2016... There are now [...]

Haight Ashbury – Before The Music Died

January 12th, 2016|Comments Off on Haight Ashbury – Before The Music Died

A television drama set in San Francisco in the late 1960's written by Alan Kaye of Alias Studio. Alan says... "Haight has a unique development history. The series requires wall-to-wall music from that period and [...]

Watching Me Watching You

January 12th, 2016|Comments Off on Watching Me Watching You

Watching Me Watching You is an eight-part television series about the voyeur in us all. If Blow-Up met The Secret Diary of a Call Girl, what would the result be? A female photographer has access [...]

The Hammer

January 12th, 2016|Comments Off on The Hammer

Written by Alan Kaye, Alias CEO. A two-part television drama set in Germany in the latter stages of the second world war. Alan Kaye on this... 'This one has an interesting development history. I gave [...]

The Rain Room – Conversations about the future of cinema

Martin Scorsese’s letter to his daughter

January 7th, 2017|Comments Off on Martin Scorsese’s letter to his daughter

“Dearest Francesca, I’m writing this letter to you about the future. I’m looking at it through the lens of my world. Through the lens of cinema, which has been at the center of that world. [...]

In The Future The Movie Business Will Be Like 15th Century Florence

February 18th, 2016|0 Comments

Posted by Amanda and Alan Kaye With each new film that arrives from the pocket of a Megan Ellison, traditional film studios will become ever more willing to cede risky ground while they take comfort [...]

In The Future Most Auditions Will Take Place Remotely

February 16th, 2016|0 Comments

Posted by Alan Kaye From article: The scene is familiar from endless films-about-films. A narrow corridor is packed with nubile young things feverishly reading over pages or reapplying make-up. Our heroine arrives late and forces [...]

“I was never conscious of my screenplays having any acts. It’s all bullshit.” – John Milius

February 15th, 2016|0 Comments

Posted by Amanda and Alan Kaye In an exceptionally frank interview, John Milius talks about Hollywood, his experiences as a writer, and his dislike of books which teach screenwriting. http://creativescreenwriting.com/i-was-never-conscious... Alias Creative Projects [...]

10 Filmmaking Heavyweights Predict the Future of Cinema

February 15th, 2016|0 Comments

Posted by Amanda From article: Filmmakers are often the bellwethers of the zeitgeist, but that noble position often comes with a desire to make sweeping predictions about what the future of filmmaking will be. In [...]

Robert Downey Jr. Trashes Indie Moviemaking

February 15th, 2016|0 Comments

Posted by Amanda From article: Sometimes the little movies are the ones that wind up taking the most out of you because they’re like, ‘Hey, man, we’re just running a couple of days behind. Do [...]

Alias Studio Facilities

Studio Hire

January 12th, 2016|0 Comments

  You see the need to produce video for your marketing but don't have the internal resources - both creative and technical. We can help. Clients have different needs and depending on your purpose of [...]

Alias Studio News

January 12th, 2016|Comments Off on Alias Studio News

Alias Studio opening offices in Los Angeles and London to pre-produce 'The Hammer' Alias Studio opening offices in Los Angeles and London to pre-produce 'The Hammer' Written by Alan Kaye, Alias CEO. A multi-part television [...]

88 Cinematographers Share the Best Professional Advice They’ve Ever Received

January 9th, 2016|0 Comments

88 cinematographers and ASC members reveal thoughts, advice, tips, and tricks they've received that helped them throughout their professional careers. Their responses range from the simple to the complex, the obvious to the specific, and [...]

Alias Studio’s ‘Meridiian’ – a joint venture with R&S Rizing Washington

Blue Origin – Launch, Land, Repeat!

January 24th, 2016|0 Comments

  The very same New Shepard booster that flew above the Karman line and then landed vertically at its launch site last November has now flown and landed again, demonstrating reuse. This time, [...]

Alias Studio’s ‘Meridiian’ – a joint venture with R&S Rizing Washington

January 12th, 2016|0 Comments

Alias Studio Sydney is creating "Greenpeace in Space" and its attracting some of the best minds in Aerospace. Orbital Debris Problem to Triple by 2030“If we care about Global Warming, we should care about this [...]

Alias pleased to welcome Jim Duffy as special consultant and RS Rizing LLC (Washington) as a client

January 10th, 2016|Comments Off on Alias pleased to welcome Jim Duffy as special consultant and RS Rizing LLC (Washington) as a client

Bio Jim Duffy is widely respected and has recognized technical leadership skills, with 33+ years of demonstrated success as a Chief Engineer and/or Systems Engineer of manned spacecraft systems [Space Shuttle, NASP (X-30), X-33, X-38/CRV, [...]

2018-01-20T08:43:21+00:00 February 25th, 2016|Retina|Comments Off on Retina Ready