Posted by Stéphane
Ipad, iphone or Android – computer, tablet or phone – this site will reconfigure itself to give you the version that best suits your viewing experience – one site for all devices
In 2014 very little work actually needs to be done on a “real” computer.
Editing a Wordpess site, working with Photoshop or Indesign and editing a video… these are are things that are still best done using lots of computing power and a large screen or two.
However… managing email, reading blog posts, participating in social media and consuming content in various forms – these can all be done, sometimes much more conveniently, using a mobile or tablet device.
And as these devices become more prevalent and more powerful people will adopt them for all but a handful of business and personal tasks.
So you must reach this audience, most of whom are probably frustrated and annoyed that your content isn’t mobile friendly.
There are a number of methods to consider in the mobile content display category but we recommend the Responsive solution:
The intelligent and popular option that embraces the idea that all content should be viewed from one site design.
Responsive design responds to the viewing environment and adapts layout, orientation and size based on the screen. Design elements, images and text adapt via CSS rather than plugins or add-ons.
This site employs responsive design via a custom child theme and I believe the mobile experience and subsequent rise in mobile views, time on site via mobile and decreased mobile bounce rate attest to the value of the enhanced user experience.