With over half of all local searches being performed by users with mobile devices, and mobile devices outselling personal computers, it becomes clear where the future is heading, in fact it is already there.
Think about how you feel when you search for something on Google, then try to click through and realize you cannot read the story on your mobile device because the website is not responsive. You feel extremely disappointed and simply leave the website and move on to one that is responsive.
Do you go back and read it later? No, the moment is lost and most likely you forget all about it. The person who spent all that time writing the story and maybe even paid money for a pay-per-click advertisement wasted their money and time because you could not read anything.
Don’t make that mistake.
Consider these facts:
Mobile Devices are Outselling Computers
Some people envision a time when most computing is done on the go but that’s already happening. It’s here and now. With most local searches already happening on mobile devices, other types of searches aren’t far behind.
Over 25 percent of people only have access to the net via their mobile device. That’s a lot of people to leave out if you don’t have a responsive website.
User Experiences Are Paramount
How a user feels when accessing your website is an important component in choosing design. If a user visits your site and gets frustrated they will use a competitor’s website instead. You have only moments to impress your visitor. Don’t lose that moment, you wont get it back.
Social Activity Is Mostly Mobile
Most social activity online happens via mobile devices. If you are using social media websites to market your business and you don’t have a responsive design, you are simply wasting your time and your money.
There is no point sharing links and information on social media if your consumers simply click through, then bounce off due to frustration.
Search Engines Love Responsive Design
Google gives a higher ranking to responsively designed sites than those that rely on a static template, even if they offer a mobile version.
Part of this has to do with the problem where duplicate sites have the same information on more than one URL. With a mobile template you have two separate URLs – one for mobile, one for your regular site – and usually the mobile one is less useful.
Responsive Design Is Cleaner and Faster
The truth is responsive design looks better anyway.
It is cleaner, less cluttered, and works across all types of browsers.
Furthermore, it will keep working as new browsers and new mobile devices are developed. Responsive design always looks beautiful and works well no matter what. So, whether your consumers are looking at your website on a tablet, a computer, or something not invented yet, you’re covered.
Before mobile proliferation there was a need to design websites that worked across all browsers and sizes of monitors. There has always been a need for websites to look beautiful, work well, and appeal to consumers no matter what device they use to access it.
Mobile proliferation is just pushing us to realize the inevitable. If you want to compete in today’s online market, you are going to have to invest in responsive design.